Morelli Rappresentanze studio was founded in 1966 by Paolo Morelli, and then his brother Piero joined the group.
In 1984 the company acquired a prestigious showroom of 500 square meters on two levels, located in the Rosselli del Turco Palace, an historic building in the heart of Florence.
In 1992 joined the company Camilla Morelli, the daughter of Paolo Morelli. She became the majority shareholder in 1999 and since then she guides the company.
The Morelli Rappresentanze over the years, has attracted some of the most important brands in the industry, including: Fendi, Valentino, Ferré, Missoni, Ungaro, Roccobarocco, Daks.
In June 2014 Camilla Morelli inaugurated a new showroom in Ponte a Ema (Florence) located close to the highway exit A1 Florence South, in a modern 600 square meter space with 20 parking places for customers.
A more functional space with modular rooms, elegant but with a minimal design, to better enhance the displayed collections.
Morelli showroom represents now more than 20 collections, satisfying the demands of the market that is nowdays more various and more exigent.
It is not a simple exhibition space but an instrument to help companies finding new markets and new selling dynamics, enchanting the brands through their history and their identity.
To our customers, the team offers a dedicated care service in order to find customized solutions to meet the different needs of each store as well as offers an adequate support after sales.